Keep Your Money Where Your House Is! Shop Local!


The Business Association of the South Wedge Area (BASWA) was established in 2003 by business owners in the South Wedge neighborhood of Rochester, New York. BASWA is committed to enhancing our commercial district for both businesses and community residents through promotional and beautification projects. Our service area encompasses South Avenue and the northern sections of Mount Hope and South Clinton Avenue. 

Board of Directors 2021/2022:

Christina Jones co-president

Karrie Laughton co-president

Rose O’Keefe  secretary

Jim Wolff treasurer

Tracy Duquette-Saville

Robert Criddle

John Roth